|
The appearance of your home is a buyer's first impression and other considerations can also affect the sale of your home. Have you considered that home prices in your neighborhood and the value of your property are also factors used for pricing your home? In many cases you may have to bring your home to the buyer. Effective marketing will help ensure that your home is sold in a timely manner at the best price.
Six Critical Elements of a Sale
Asking Price: This is the number one factor in the sale of your home. The actual market value is determined by what the buyer is willing to pay through their research. Patricia Johnson, your Sales Associate, will assist you in determining the most appropriate sales price. My sales and marketing program will then target exposure to a large segment of potential buyers.
Property Location: The second most important factor in the buyers mind is location. The proximity to area amenities and schools are typically the concern. In addition to street traffic, proximity to expressways and public transportation are considerations.
Property Condition: Buyers consider the structural and mechanical integrity of your home. As well as the upkeep and cosmetic appeal, natural décor, including floor and wall coverings, appliances and fixtures offers the broadest appeal to potential buyers.
Market Conditions: Interest rates, competition from other properties, the economy and consumer confidence all influence the sale of your home and are beyond your control. The best responses to these conditions are expert marketing and pricing strategies.
Contract Terms: The terms of the sale can make or break a contract. For instance, house sale contingencies, closing date and exclusions of accessories or fixtures should always be handled clearly up front in order to avoid any confusion that could affect the sale.
Marketing: When marketing and advertising is done correctly, your homes will sell more quickly and command a higher price. But every property is unique and the marketing plan should be designed to target these buyers most likely to want your home. Special attention should be paid to the most popular sources buyers use to find the homes they purchase.
|
